The Brand
Built By Riders,
For The Trail
Winch & Plummet is an independent UK mountain bike apparel brand, born from the rugged terrain of North Wales and the South of England. We make high-performance kit for riders who demand trail-ready gear with uncompromising comfort and style, and we were named winners at the SME Welsh Enterprise Awards 2025.
Rider-Led Design
Every product starts on the trail, not in a boardroom. We design with the people who actually ride, including our collaborations with Ben Deakin (OiOi) and DMR.
Performance & Sustainability
Recycled performance knits, moisture-wicking DriTec fabrics and eco-conscious materials. Innovation meets sustainability in every stitch.
Durability That Earns Trust
Reinforced builds and spare parts you can actually reorder. We make kit to be ridden hard and ridden again.
A Community, Not Just A Brand
Active across UK racing and trail centres, from B1KE and Southern Enduro to the Malverns Classic, Hurtwood Enduro and Antur Stiniog.
Trade Order Form
Build Your Order
Enter the quantities you want against each size, add your details, then hit Send Order via Email. Your email app opens with the order ready to send to sales@winchandplummet.co.uk, copied to you. Prices are wholesale, net, ex-VAT. VAT is added at 20% on invoice. Minimum order value is £600 ex-VAT.