Casual MTB style, because riding does not stop at the trailhead
Mountain biking is not just the two hours on the trail. It is the drive to the woods, the coffee in the car park, the post-ride pint and the everyday in between. That is where casual MTB style comes in, kit that flies the flag, feels great and looks right whether you are loading the van or propping up the bar. This is a quick look at the off-the-bike side of what we do and how to wear it.
The trailhead-to-pub look
Riders dress like riders. There is a relaxed, lived-in look to MTB style, comfortable, a bit understated, with the right graphic that other riders clock instantly. The trick is kit that works as hard off the bike as on it: soft tees, warm hoodies and headwear that does a job and looks good doing it. You want to throw it on without thinking and still feel like you.
Tech tees and graphic tees
The t-shirt is the backbone of casual MTB style. Ours come two ways. Technical tees breathe and wick for active days and warmer weather, while our graphic tees are built around standout artwork for everyday wear. The designs are the heart of it, from the bold Hill Sound and Mountain Sunset tees to the detailed Inca Sun God and Tiki artwork. Browse the full MTB t-shirt range to find your design.
Hoodies for the cold car park
When the ride is done and the temperature drops, the hoodie earns its place. A good MTB hoodie is the thing you live in between rides, warm, comfortable and ready for the trailhead, the sofa or the school run. It is the most worn piece in most riders’ wardrobes for a reason. See the hoodie range.
Headwear that does a job
A beanie keeps your ears warm on cold mornings and finishes the look the rest of the year. It is the small piece that pulls an outfit together and slides under a helmet when the ride starts. Take a look at our MTB headwear.
The finishing touches
The little extras make the kit yours. Socks, keyrings and bits that carry the brand without shouting. They also make easy gifts for the rider in your life. Have a browse through accessories.
The designs behind the kit
What sets casual MTB style apart from a plain t-shirt is the artwork and the story behind it. Our designs are drawn from the riding world, the trails, the wildlife, the culture and the in-jokes that riders share. A graphic tee is a quiet nod to other people who get it. That is the difference between clothing and kit you actually want to wear.
Made with a lighter footprint
Style should not cost the earth. Our t-shirts use ethically sourced, PeTA-approved cotton, and our packaging is recyclable. It is a small thing, but it means the kit you wear off the bike is made with the same care as the trails you ride on.
Building a casual capsule
You do not need a wardrobe full of kit. A couple of graphic tees, one good hoodie and a beanie will cover most of the year, mix and match for the trailhead, the cafe or the everyday. Start with a design you love and build from there.
Frequently asked questions
Can you wear MTB clothing casually? Absolutely. Graphic tees, hoodies and headwear are made to be worn off the bike as much as on it. Casual MTB style is about comfortable, rider-led kit you can wear anywhere.
What are MTB t-shirts made of? It varies. Technical tees use moisture-wicking performance fabric for active wear, while everyday graphic tees use soft cotton. Ours use ethically sourced, PeTA-approved cotton.
What is the difference between a tech tee and a graphic tee? A tech tee is built to perform, breathable and quick-drying for riding and warm days. A graphic tee is built around standout artwork for everyday casual wear. Many riders own both.
Do you make MTB hoodies and headwear? Yes. Alongside jerseys and riding kit, we make hoodies, beanies and headwear designed for the off-the-bike side of riding life.
Are the t-shirts good for riding too? Our technical tees are great for hot days and quick laps on the bike, while the graphic tees are best kept for everyday wear. Check the product page to see which is which.
Wear it on the trail and off it
Casual MTB style is about kit that fits your riding life, comfortable, rider-led and built with care. Find a design you love and make it yours.
Explore Winch & Plummet casual kit and find your everyday MTB style.
